Rise of the Sustainable Corporations?

Could it be that corporations are the new vanguard in saving sea life? Jeff Wells over at Refresh, a consumer health blog, covers the corporate sustainable seafood movement ... and seems to say yes.

The New England Aquarium's conservation efforts have long been focused on partnering with seafood companies in sustainability efforts.

Recent decisions by those partners, such as Ahold, Gorton's, Darden and Orion have been encouraging. This approach is looking more and more like an essential piece of a successful conservation strategy.